Snack On This: Twinkies Has A New ‘Coin,’ But It’s Not Actually Cryptocurrency

Capitalizing on the increase of the quantity of cryptocurrencies that use the phrase coin, a snack food stuff corporation is launching a restricted-edition item that highlights this.

What Took place: Hostess Brands Inc TWNK launched special-edition circular Twinkies called “$TWINKcoin.”

As reported by Decrypt, the new foods concoction is confined-version in mother nature and a new consider on the 92-year-outdated brand.

The $TWINKcoin Twinkies are currently being sold on the Popwild internet site in packing containers of 10 independently wrapped Twinkies for $3.50. Decrypt reported rumors of the product hitting Walmart WMT stores but was not able to verify or locate them in local shops. Popwild’s web-site suggests the new merchandise is readily available as a result of Aug. 8 with a restrict of three for every buy on-line. 

“Inspired by the recent headlines and discussion of cryptocurrency, we saw an opportunity to release a new choose on enthusiast-most loved Hostess Twinkies, to make the greatest investment decision buyers can make to fulfill their snacking needs,” a Hostess representative explained to Decrypt.

The agent reported $TWINKcoin is a forex with steady benefit as “it’s generally delightful.”

Similar Website link: How To Purchase Cryptocurrencies

Why It is Critical: The start of the constrained-edition merchandise could fare nicely for Hostess with the right substances existing: limited operate, tough to locate and based mostly on a pattern people today exterior the brand name could possibly know.

A person issue from Decrypt was applying the word “twink” with the expression acquiring some distinctive meanings outdoors of Twinkies.

No term on if we will get coin variations of other well-known Hostess food stuff brand names like Ho Hos, Ding Dongs or Honey Buns, which could also make for some intriguing coin names.

“With much more than 12,000 cryptocurrencies from which to pick, $TWINKcoin is the greatest expense to fulfill your snacking requirements,” a description of the foods merchandise reads.

Hostess Models, which went public by way of SPAC merger in 2016, described 1st-quarter profits of $332.1 million, up 25.1% 12 months-above-calendar year.

“Our remarkable top rated-line and bottom-line development in the initial quarter highlighted our access to rising situations, best-in-class organization model, and accelerating innovation and internet marketing abilities,” Hostess CEO Andy Callahan reported.

TWNK Rate Action: Hostess shares have traded among $15.10 and $24.27 about the last 52 months. Shares closed at $21.03 on Wednesday. 

Photograph: Hostess Brand names