How We Helped a Management Consulting Firm Build Thought Leadership
This report was co-authored by Natalie Botkins and Paulette Squicimari.
MEADE, a management consulting firm, presents steerage to assistance digital, artistic, and experiential promoting organizations scale their overall performance and achieve expansion. On a quest to cement himself as a considered leader in the room, MEADE founder and CEO Jeff Meade started off doing work with Impact & Co.
To improve brand name consciousness and progress his thought management, Affect & Co. worked together with Jeff to build and execute an powerful material internet marketing tactic.
Right after we implemented a information method, which include lookup-optimized guest-contributed written content, MEADE was equipped to see some extraordinary outcomes.
Jeff labored with Influence & Co. for two many years, and during that time, we released 14 guest posts in 10 top publications in his sector. His content articles have amassed tens of hundreds of shares across Fb, Twitter, and Pinterest, and his material has a social achieve of additional than 6 million.
Just within the earlier 12 months, we have observed these interesting wins:
• Jeff’s guest posts have been revealed in the likes of Entrepreneur, Harvard Business enterprise Critique Ascend, and Advert Age.
• Jeff’s Harvard Business Assessment Ascend short article has created much more than 32,000 social shares.
• A guest submit printed in Entrepreneur has garnered additional than 6,600 shares, and prospects frequently mention this short article when communicating with MEADE.
• Total, the material we have established collectively: