How We Helped a Management Consulting Firm Build Thought Leadership

This report was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting firm, presents steerage to assistance digital, artistic, and experiential promoting organizations scale their overall performance and achieve expansion. On a quest to cement himself as a considered leader in the room, MEADE founder and CEO Jeff Meade started off doing work with Impact & Co.

To improve brand name consciousness and progress his thought management, Affect & Co. worked together with Jeff to build and execute an powerful material internet marketing tactic.

Right after we implemented a information method, which include lookup-optimized guest-contributed written content, MEADE was equipped to see some extraordinary outcomes.

Jeff labored with Influence & Co. for two many years, and during that time, we released 14 guest posts in 10 top publications in his sector. His content articles have amassed tens of hundreds of shares across Fb, Twitter, and Pinterest, and his material has a social achieve of additional than 6 million.

Just within the earlier 12 months, we have observed these interesting wins:

• Jeff’s guest posts have been revealed in the likes of Entrepreneur, Harvard Business enterprise Critique Ascend, and Advert Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Business Assessment Ascend short article has created much more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A guest submit printed in Entrepreneur has garnered additional than 6,600 shares, and prospects frequently mention this short article when communicating with MEADE.

Entrepreneur article has generated more than 6,600 social shares• Total, the material we have established collectively:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.

 

To discover far more about how we have served businesses achieve their targets with written content marketing, look at out much more of our scenario research down below!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.

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