How To Make Email Marketing Work for Your Small Business or Non-Profit

Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know.

Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups.  According to a study by Litmus, email marketing has a 36:1 ROI. In other words, for every $1 marketers spend on email, they get $36 in return.

Whether you sell products or services, email is a fast, efficient and inexpensive way to keep in contact with your customers and prospects, make new and repeat sales, and get people to visit your website or physical location.

But the ability to send email doesn’t mean your mailing will get opened and read. Nor does it mean those who do open the mail will be interested in your offers or click on links to your website. So how do you make email marketing work for your small business or non-profit?  Here’s what you need to know.

Why Email Marketing is Important

The main reason email marketing is important is that it is preferred by customers over other marketing methods.

As a business owner, you may sometimes feel overwhelmed by the number of emails you get and think your customers will be annoyed if you market to them in email. But according to studies of email marketing, that’s not true. According to an eMarketer report, many people still consider email to be their preferred channel for receiving brand communications, and 54% have either made a purchase, visited a website, visited a store, or shared a promotion after receiving it in email.

Email marketing is more than just advertising. While it can and is often used to send coupons and promotions, email marketing lets you stay in touch with your customers and establish ongoing customer relationships. Besides promotions, you can use email marketing to send newsletters with industry information, tips related to your products or services, announcements, holiday greetings, invitations to take a survey, and more.

If you actively monitor the email address the email marketing messages are sent from, email gives your customers a way to respond back to you with their requests, likes, and dislikes, too. That gives you a better understanding of their needs.

Email Marketing Templates Make Your Business Look Professional

Email services give you a choice of ready-to-use templates you can use to market to your customers. Because the templates are professionally designed, they make your small business look well-established and professional.  They are easy to use, too. All you have to do is drop in your own logo, text, and images or special offers and schedule the mailing to be sent on the time and date you choose. 

Build Brand Recognition and Trust

Consumers and businesses like to buy from people they know and trust.  Sending emails on a regular basis can help keep your name in front of customers and build your credibility. By providing good content, whether it be newsletters with helpful tips, new product information, promotions, or requests for feedback, you’ll become better known and more trusted to your audience. You’ll also be helping them remember your products, services, phone number, location and website so they can easily do business with you.

Subject Lines Are Critical

Sending email campaigns is easy. But to get results, your email campaigns need to get opened by your audience.

Most people get dozens of emails a day – or more. When they look at the emails waiting in their inbox, what they tend to do is glance down the list and look at the subject lines. The subject lines that catch their attention are the ones they’ll open. Others may be deleted without ever opening them.

The subject lines that catch their attention will be the ones that speak to their needs and interests, not the interests of the sender.  A headline reading “Save 25% on Swimwear” would probably get someone looking for a bathing suit to open an email, whereas a headline that reads “Betty’s Boutique Product Recommendations” might easily be overlooked.

Increase Sales Quickly

If you’re in business, sales are your ultimate goal. Email marketing campaigns let you deliver promotions and special offers inexpensively to your customers’ inboxes. Depending on the size of your mailing list, and the promotion you send out, online sales or calls from customers who want to place an order or make an appointment can come in within minutes of sending out a mailing. If you have a brick and mortar shop, the email can point them to your location and drive sales there. You get results at a fraction of the cost of a direct mailing or print advertisement.

Send the Right Message to the Right Customers

To get good results with email marketing you should segment and target your mailings to appropriate customers.

If you own a pet store, you might have customers with cats, dogs, birds, fish, or reptiles, for instance.  While some customers might have multiple pets, many might only have one type of pet.  Customers who only have a cat,for instance, aren’t going to want promotions for the dog food or fish food you sell. Segmenting your mailing list according to the customers’ interests allows you to send the right promotional mailings to the right customers, thereby increasing your ROI and the customer’s satisfaction.

Email Marketing Helps Improve Marketing Results

Email marketing services have reporting tools that can help you determine what works best for marketing to your customers.  By looking reviewing the reporting data for your emails and comparing subject lines, headlines, days of the week, and other data you can determine which promotions and time of the day and week to market to your customers.

A Business Essential

The bottom line on email marketing is that it is an invaluable tool for small business marketers. It is widely accepted by consumers and businesses alike, helps build your visibility, your trust, and boosts sales.


Leave a Reply

pga77 pga77 slot suster123 kijangwin ladangtoto rajatogel slot-gopay kakek zeus scatter-hitam scatter-hitam kijangwin suster123 scatter-hitam slot taiwan slot-gopay hoki99 slot linkaja slot ovo nenektogel gasing777 tumi123 bento123 fendi188 gasing777 66kbet scatter-pink scatter-hijau ladangtoto ladangtoto gudangtoto rajatogel nusantara4d ladangtoto scatter-hitam slot-bsi scatter-hitam ladangtoto slot-bri pga77 slot-goceng slot-10k opaltogel scatter-hitam jp188 ladangtoto slot-linkaja slot-cimb slot-gopay slot77 sbankjago sbca slot-qris ladangtoto slot-dana idnslot slot-mandiri slot-maybank ladangtoto scatter-hitam ultra889 sumseltoto medantoto rajampo raja88jp indoslot88 asiatoto88 mpltoto wajik777 tumi123 kembangtoto alexistogel mawartoto rajatogel wajik777 madu303 mpo888 sikat88 gucitoto pga77 pga77 ladangtoto olx188 gacor88 ayah4d pga77 pga77 gemilang4d ladangtoto petir388 kembangtoto sikat88 ying77 slot212 texas88 slot138 rp888 rumah258 cuan88 slot-bonanza scatter-hitam slot-dana kakek-merah rajampo lampung4d alay4d jambitoto manadototo binjaitoto pajaktoto popotogel 888slot jacktoto kaskustoto keitogel laku77 wing4d bostoto laetoto afktoto rudaltoto ojktoto pga77 rajagacor olxslot rajatogel jacktoto bento4d kaskustoto pga77 preman69 mpo808 mpoxtra838 rajatogel rajagacor ladangtoto asiatoto tumi123 olx188 bro138 galaxy77 asiatogel88 gacor88 rajatogel slot77 padangtoto rasa4d sdtoto omtogel ltdtoto dentoto rupiahtoto gacor88 pgbet slot-thailand mawartoto rajatogel rajatogel rudaltoto mawartoto topjitu toto188 mom4d 888slot sdtoto angkasa168 hondatoto 888slot bro138 scatter-hitam slot-zeus kaskustoto rajatogel tumi123 mustang303 api5000 senja777 super33 dewanaga89 hokibet dewa234 sizi99 cuanwin77 liga2000 88mega popi99 bento123 macauslot 888slot hoki178 jackpot108 gadunslot gacor88 king999 rajampo big777 kedai69 rp888 rajapaito ladangtoto rajatogel gtr11 slot99bet alba88 stars77 mangga2bet klik88 rans288 fin4d ceriabet leoslot88 agen108 dewasurga88 dragon222 gacorbos88 medusa88 pga77 pga77 pga77 surgawin homebet88 bento4d pga77 pga77 jago777 sgpslot api88 m77casino m77slot rajatogel bento4d m77casino m77slot hoki178 rudaltoto wajik777 gacor88 rajampo ladangtoto pga77 juragan69 texas88 mahjong69 galaxy77 pga77 hebat303 pga77 pga77 ladangtoto asiatoto inatogel toto88 jacktoto robintogel ladangtoto pga77 888slot wajikslot olx188 olxslot inatogel pga77 gacor88 pga77 bento4d robintogel asiatoto dewatoto gacor88 888slot slot-zeus slot-dana pga77 pga77 zodiak69 licin4d pga77 888dewa asian303 888slot indosultan88 slot-zeus Slot-Mahjong 66kbet rumah258 ying77 betseru pga77 scatter-hitam jayagaming lido88 hoki178 batik77 medusa88 duniabet303 royaltoto indosultan88 wdbos 888slot 888dewa wajik777 royaltoto wdbos gacor88 raja328 planet77 dewi188 slot-zeus slot-dana dewihoki fendi188 hoki178 batik77 pga77 naga138 robintogel surga55 pga77 slot-maxwin rajampo pga77 lotte4d 888slot pga77 angkasa168 pga77 cermin4d bento4d pga77 toto88 operatoto gacor88 olx188 m77casino m77casino pga77 pga77 888slot api5000 pga77 pga77 m77casino pga77 juragan69 pga77 presidenslot bighoki alexabet88 g200m m77casino mentari138 hoki178 olympus88 mega55 pga77 pga77 royaltoto panen77 pga77 garuda4d pga77 royaltoto sultantoto pga77 aksara4d arwanatoto bobatoto pga77 gacor88 m77casino 888slot 66kbet sritoto m77casino iramatogel mantra88 ajaib88 pga77 dewaslot88 pisang123 pga77 pga77 gas138 olx188 muara777 gacor88 dewaslot99 royaltoto pusat4d bos5000 pga77 888slot scatter-hitam pga77 sdtoto wis77 pamanslot meme4d diana4d prada4d neko4d angsa4d sinar777 brio4d pga77 okgas21 scatter-hitam slot-bonanza 98toto kingdomtoto direkturtoto rupiahtoto pga77 pga77 wongtoto akartoto kompastoto sultantoto gacor88 sumbartoto planet4d ngamenjitu 888slot royaltoto pga77 dorahoki pga77 pga77 pos4d djarumtoto kenzototo jejuslot mega777 royaltoto nirwana88 pga77 888slot pga77 pga77 palu4d royaltoto rogtoto omtogel Slot-Mahjong pga77 slot-demo pga77 slot-maxwin slot-zeus shitam sthailand pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot pos4d pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 royaltoto sultantoto pos4d api5000 888slot pga77 pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot gacor88 royaltoto pos4d 66kbet ying77 rajapaito pga77 pga77 gacor88 scatter-hitam pga77 scatter-hitam pga77 pga77 pga77 pga77 pga77 pga77 888slot pos4d sultantoto royaltoto