Absa Lifestyle has attained the top spot in the Consulta South African Purchaser Pleasure Index (SA-csi).
The lifetime, incapacity, and important health issues insurer attained an general customer gratification index of 84.9 – which positions it effectively forward of the business normal of 81.1.
Absa Everyday living led the current market in all locations of the not too long ago printed SA-csi examine, including perceived excellent, perceived worth, loyalty and treating shoppers rather.
This helps make it the undisputed chief in consumer gratification in South Africa.
“This wonderful achievement validates one particular of our foremost ambitions of prioritising customer needs in pursuit of our nearer-to-consumer strategy,” claimed Absa Existence Controlling Executive, Eugene Strauss.
How Absa Existence attained to start with area
Absa Everyday living attained the amazing SA-csi milestone many thanks to its unwavering dedication to its customers.
Consulta’s consumer fulfillment report found that although the industry’s criticism incident amount improved in the course of 2021, Absa Everyday living professional much less issues than at any time before.
“The previous calendar year ongoing to challenge quite a few individuals and family members as a outcome of the pandemic.”
“We prioritised payment of claims to give our customers with the peace of thoughts that their family members are cared for.”
“A purchaser will by no means fail to remember how you built them really feel in their finest hour of will need,” mentioned Strauss.
Strauss added that as a end result of this client-initially generate, Absa Lifetime compensated out considerably better volumes of statements all through 2021 when when compared to preceding decades.
Moreover, to assist its shoppers all through the pandemic, Absa Everyday living launched high quality payment relief – which supplied Absa Lifetime clients with peace of intellect when they required it most.
The final result was Absa Life’s shoppers voting it as the insurance company who handled its prospects most rather.
“We position price on partaking our buyers. We have integrated human conversation into our digital choices as aspect of our closer to purchaser system,” claimed Strauss.