Australia Urges Wine Industry to Find New Markets During China Ban

(Bloomberg) — Australia has warned that Chinese tariffs on bottled wine exports could cost the industry at least A$2.4 billion ($1.8 billion) over the five years through 2025 if there are no efforts to expand in other markets.

Chinese imports of Australian wine will “cease entirely” as a result of crippling anti-dumping duties imposed by Beijing last year, according to government forecaster Abares. The move, which effectively shut down access to the industry’s biggest market, will see export values in 2025 plunge by A$480 million if the sector doesn’t grow trade with other countries, it said Tuesday.

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The tariffs highlighted the need for the A$3 billion export industry to foster new trade destinations, but attempts to grow relationships of a sufficient scale to fill the void left by China will require different strategies, Abares executive director Jared Greenville said. Without such a change, only 60% of wine destined for China will find a place in other existing markets by 2025, he said.

“This isn’t to spell doom and gloom,” Greenville said. “It’s an outcome that can be avoided if we look at finding other markets for Australian wine or find ways to generate more value from our wine sold into existing markets.”

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Other points in release:

For wine grape growers, loss of production would be A$67 million annually over the five years to 2025While gradual adjustment will occur in the medium term, “only small volumes” are likely to be redirected to other markets short termExport values likely to be hit more significantly than export volumesSince the beginning of the year, exporters have already redirected about 30% of the wine destined for ChinaAustralia currently exports wine to over 100 markets

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