3 ways email marketing templates make marketing easier (and more effective!)

3 ways email marketing templates make marketing easier (and more effective!)

Ready to upgrade your emails? Then it’s time to start using email marketing templates.

More than 330 billion emails are sent around the world every day. And over 77% of the professionals sending those messages use email marketing templates.

That’s a lot of competition. So how do you make sure your emails stand out in subscribers’ inboxes when you’re competing with so many other emails? 

Having great content helps, of course. But email design is also a key factor. Eye-catching emails that effectively communicate your branding and messaging will improve metrics like click-through rates and conversions.

Email templates are an easy and time-efficient way to create the beautifully branded messages you need to get noticed. And while most email service providers offer dozens of templates to choose from, AWeber has more than 600.

But before you start dragging and dropping your content into a template, let’s take a look at three ways email templates will give you more time to be you and get you better results from your work. 

Benefit #1: Email marketing templates make you more efficient

Adopting a template-based email strategy reduces repetitive work. This saves you time while ensuring a consistent look throughout your emails. No need to re-add a logo, social media icons, and other elements every week. Just load your template, paste in your new content, and test your message. 

This gives you more time to write the content your readers look forward to and less time worrying about the design or layout of your message. Or how your email will look in different email clients.

Starting with a simple layout is the quickest and easiest way to get your newsletter template set up. Once you have a basic layout, you’ll easily be able to create additional templates based on additional email messages you send out.

Let’s take a look at a great starter template and its anatomy. 

Email marketing templates start with a loose content plan like this.

Make sure to update the color of the template to match your company colors. Need help getting started? Take a look at our Smart Designer. Just give it your website’s or Facebook page’s URL and it can create a branded email marketing template in a few seconds.

Your template should allow you to have a balance of content — to focus primarily on educational or entertaining content for your readers, but still save some space for a little promotional content. This is how using a template helps you maintain consistency, and lets readers know where they can find the offers in your newsletters from week to week. 

The featured article in your newsletter should have your main call-to-action button that stands out from the rest of the links in your message. In the example above, I used our brand color for the main button and a simple black button for the promotional content. The supporting content uses hyperlinks so as to not pull readers away from the main focus of your email. 

Benefit #2: Templates support consistent branding

While you want your email template to reflect your brand, it doesn’t have to look exactly like your website. You want to draw your reader’s attention to the important elements within your email, not overwhelm them with something that looks like a website.  

In addition to your newsletters, do you also want to send a welcome email? Send product updates? Announce sales? Then start with your main template and just change out the content. This can then be saved as another template you can reuse in the future. 

Take a look at how we used the template shown above to create an event to feature a guest blogger/speaker. 

Your email template should leave room for both educational, entertaining, and promotional content.

The email still has the same feel as your the first template, but it slims down the content to draw attention to the featured article. This allows you to quickly fill in the content and move on to your next task without the need to re-add your logo, social icons, button colors, etc. every time you need to send a new email.

Want a more customized email marketing template that perfectly matches your website or brand? Click here to work one-on-one with an AWeber designer to create one.

Benefit #3: Templates can elevate your marketing

Templates also let you plan to create a more personalized experience for your readers. More and more brands are discovering that, when they don’t personalize offers, they may be eroding brand trust while wasting promotional dollars, as more consumers prefer a more personalized experience

A quick way to create a more personalized experience for your readers is to collect their name when they sign up. For me personally, I feel a closer connection to any email that addresses me directly rather than a generic email that is sent out. It’s not hard to do, either: See how to quickly add personalization to your template

Another option is to use tags to gather more insight on the types of messages your readers are interested in. For example, you can include a quiz in your welcome email asking readers how often they would like to hear from you or categories they may be interested in. Then you can create a landing page and thank them for their interest, and based on the link they click add a specific tag to create a unique path based on their needs. 

The final version of our email template.

Maintaining consistency and branding with your email templates will also allow you to track key metrics more easily. Email metrics are critical to see how your emails are performing and resonating with your readers. The right template can make it easier for readers to access the content they are interested in quickly or more likely to be shared among their contacts.

Want to set up an email marketing template that perfectly fits your style, voice, and brand? Then contact an AWeber designer today.

Leave a Reply

pga77 pga77 slot suster123 kijangwin ladangtoto rajatogel slot-gopay kakek zeus scatter-hitam scatter-hitam kijangwin suster123 scatter-hitam slot taiwan slot-gopay hoki99 slot linkaja slot ovo nenektogel gasing777 tumi123 bento123 fendi188 gasing777 66kbet scatter-pink scatter-hijau ladangtoto ladangtoto gudangtoto rajatogel nusantara4d ladangtoto scatter-hitam slot-bsi scatter-hitam ladangtoto slot-bri pga77 slot-goceng slot-10k opaltogel scatter-hitam jp188 ladangtoto slot-linkaja slot-cimb slot-gopay slot77 sbankjago sbca slot-qris ladangtoto slot-dana idnslot slot-mandiri slot-maybank ladangtoto scatter-hitam ultra889 sumseltoto medantoto rajampo raja88jp indoslot88 asiatoto88 mpltoto wajik777 tumi123 kembangtoto alexistogel mawartoto rajatogel wajik777 madu303 mpo888 sikat88 gucitoto pga77 pga77 ladangtoto olx188 gacor88 ayah4d pga77 pga77 gemilang4d ladangtoto petir388 kembangtoto sikat88 ying77 slot212 texas88 slot138 rp888 rumah258 cuan88 slot-bonanza scatter-hitam slot-dana kakek-merah rajampo lampung4d alay4d jambitoto manadototo binjaitoto pajaktoto popotogel 888slot jacktoto kaskustoto keitogel laku77 wing4d bostoto laetoto afktoto rudaltoto ojktoto pga77 rajagacor olxslot rajatogel jacktoto bento4d kaskustoto pga77 preman69 mpo808 mpoxtra838 rajatogel rajagacor ladangtoto asiatoto tumi123 olx188 bro138 galaxy77 asiatogel88 gacor88 rajatogel slot77 padangtoto rasa4d sdtoto omtogel ltdtoto dentoto rupiahtoto gacor88 pgbet slot-thailand mawartoto rajatogel rajatogel rudaltoto mawartoto topjitu toto188 mom4d 888slot sdtoto angkasa168 hondatoto 888slot bro138 scatter-hitam slot-zeus kaskustoto rajatogel tumi123 mustang303 api5000 senja777 super33 dewanaga89 hokibet dewa234 sizi99 cuanwin77 liga2000 88mega popi99 bento123 macauslot 888slot hoki178 jackpot108 gadunslot gacor88 king999 rajampo big777 kedai69 rp888 rajapaito ladangtoto rajatogel gtr11 slot99bet alba88 stars77 mangga2bet klik88 rans288 fin4d ceriabet leoslot88 agen108 dewasurga88 dragon222 gacorbos88 medusa88 pga77 pga77 pga77 surgawin homebet88 bento4d pga77 pga77 jago777 sgpslot api88 m77casino m77slot rajatogel bento4d m77casino m77slot hoki178 rudaltoto wajik777 gacor88 rajampo ladangtoto pga77 juragan69 texas88 mahjong69 galaxy77 pga77 hebat303 pga77 pga77 ladangtoto asiatoto inatogel toto88 jacktoto robintogel ladangtoto pga77 888slot wajikslot olx188 olxslot inatogel pga77 gacor88 pga77 bento4d robintogel asiatoto dewatoto gacor88 888slot slot-zeus slot-dana pga77 pga77 zodiak69 licin4d pga77 888dewa asian303 888slot indosultan88 slot-zeus Slot-Mahjong 66kbet rumah258 ying77 betseru pga77 scatter-hitam jayagaming lido88 hoki178 batik77 medusa88 duniabet303 royaltoto indosultan88 wdbos 888slot 888dewa wajik777 royaltoto wdbos gacor88 raja328 planet77 dewi188 slot-zeus slot-dana dewihoki fendi188 hoki178 batik77 pga77 naga138 robintogel surga55 pga77 slot-maxwin rajampo pga77 lotte4d 888slot pga77 angkasa168 pga77 cermin4d bento4d pga77 toto88 operatoto gacor88 olx188 m77casino m77casino pga77 pga77 888slot api5000 pga77 pga77 m77casino pga77 juragan69 pga77 presidenslot bighoki alexabet88 g200m m77casino mentari138 hoki178 olympus88 mega55 pga77 pga77 royaltoto panen77 pga77 garuda4d pga77 royaltoto sultantoto pga77 aksara4d arwanatoto bobatoto pga77 gacor88 m77casino 888slot 66kbet sritoto m77casino iramatogel mantra88 ajaib88 pga77 dewaslot88 pisang123 pga77 pga77 gas138 olx188 muara777 gacor88 dewaslot99 royaltoto pusat4d bos5000 pga77 888slot scatter-hitam pga77 sdtoto wis77 pamanslot meme4d diana4d prada4d neko4d angsa4d sinar777 brio4d pga77 okgas21 scatter-hitam slot-bonanza 98toto kingdomtoto direkturtoto rupiahtoto pga77 pga77 wongtoto akartoto kompastoto sultantoto gacor88 sumbartoto planet4d ngamenjitu 888slot royaltoto pga77 dorahoki pga77 pga77 pos4d djarumtoto kenzototo jejuslot mega777 royaltoto nirwana88 pga77 888slot pga77 pga77 palu4d royaltoto rogtoto omtogel Slot-Mahjong pga77 slot-demo pga77 slot-maxwin slot-zeus shitam sthailand pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot pos4d pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 royaltoto sultantoto pos4d api5000 888slot pga77 pga77 m77casino pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 pga77 888slot gacor88 royaltoto pos4d 66kbet ying77 rajapaito pga77 pga77 gacor88 scatter-hitam pga77